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Web site search engine optimisation - a glossary

Do all those terms around web site search engine optimisation confuse you? Use our handy glossary to help you understand.

  • Algorithms The mathematical formulae that search engines use to determine where your page is ranked.
  • Black hat Bad SEO techniques, which can get you banned from search engines results.
  • Google The most well-known of the search engines.
  • Google PageRank How important your page is, according to Google. You need the Google toolbar on your browser to be able to see Page Rank - get it at http://toolbar.google.com
  • Inbound links Pages from other websites which link to your site.
  • Keywords Words and phrases which you want your site to rank highly for.
  • Link farms Websites which have no other function than to link to other sites. Search engines do not like these sites.
  • Metatags The title, description and keywords in the code at the top of your site.
  • Outbound links Links from your site to another site. Outbound links are not thought to have a negative effect on your search engine rank.
  • PageRank See Google PageRank.
  • Rank Where your site appears in the search engine results.
  • Search engine optimisation Making your site look good to search engines - this involves both on site optimisation (eg having good keywords in your title) and off site optimisation (eg getting other sites to link to you).
  • SEOSearch Engine Optimisation
  • SERPsSearch Engine Results Pages
  • TrafficThe number of people visiting your site.
  • White hatGood SEO techniques.
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